Privacy Policy

Your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use Magic Upscale, our AI-powered image and video upscaling platform.

1. Data Controller

Magic Upscale is operated by our company. We are responsible for processing your personal data in accordance with this policy and applicable data protection laws, including Brazil's LGPD (General Data Protection Law).

2. Information We Collect

We collect information you provide directly and data generated automatically during service use:

• Account information: name, email address, encrypted password
• Uploaded content: images and videos you upload for processing
• Usage data: processing history, preferences, settings
• Technical information: IP address, browser type, operating system
• Payment data: processed by our third-party payment providers

3. AI Processing and Machine Learning

Our service uses advanced AI algorithms (Real-ESRGAN) to enhance image and video quality. Your files are processed by our servers and may be temporarily stored on cloud providers for efficient processing.

4. How We Use Your Information

We use your information to:

• Provide and operate the image and video upscaling service
• Process payments and manage your credits account
• Improve our AI algorithms through aggregated and anonymized analysis
• Personalize your experience and provide customer support
• Comply with legal obligations and protect against fraud

5. Data Sharing

We do not sell your personal information. We may share data only in the following circumstances:

• Essential service providers: hosting, payment processing, analytics
• Legal authorities: when required by law or to protect rights
• Aggregated and anonymized data: to improve our AI services

6. Data Storage and Security

We implement robust technical and organizational measures to protect your data:

• Data encryption in transit and at rest
• Strict access controls and multi-factor authentication
• Continuous security monitoring and regular audits
• Encrypted backups and disaster recovery plans

7. Content Processing

When you upload images or videos, they are processed solely to provide the upscaling service. Your original and processed files are automatically deleted from our servers after download or after 30 days of inactivity, whichever comes first.

8. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Authentication and secure session maintenance
• Aggregated usage analysis to improve the service
• Remembering your language preferences and settings
• Preventing fraud and protecting against abuse

9. International Transfers

Your data may be transferred to servers located outside Brazil for efficient processing. We ensure all transfers comply with applicable data protection laws, with adequate safeguards implemented.

10. Data Retention

We retain your personal data only for as long as necessary:

• Account data: while your account is active
• Processed content: up to 30 days after processing
• Payment data: as required by tax law
• Anonymized data: indefinitely for AI improvement

11. Your Rights

Under LGPD and other applicable laws, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request data deletion
• Request data portability
• Object to data processing
• Withdraw consent at any time

12. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it immediately.

13. Third-Party Services

We use trusted third-party services:

• Firebase for authentication and data storage
• Stripe/MercadoPago for payment processing
• Cloud providers for AI processing
• Analytics services for usage insights

Each service has its own privacy policy and data handling practices.

14. Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes via email or through our service. Your continued use of our service after changes take effect constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this privacy policy or our data practices, please contact us at:

Email: privacy@magicupscale.com
Address: [Company Address]
Phone: [Contact Phone]

Last updated: December 2025